Privacy Policy for Bellwether Concepts

Effective Date: 1/1/2024

Welcome to Bellwether Concepts (the “Website”), operated by Bellwether Concepts, LLC (“we,” “us,” or “our”). We are committed to protecting the privacy and security of our users and visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at bellwether-concepts.com.

**1. Information We Collect**

We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, our Website has collected the following categories of personal information from its consumers within the last twelve (12) months:

- **Identifiers**: Includes direct identifiers, such as name, alias, user ID, username, account number, email address, or other similar identifiers.

- **Customer Records**: Paper and electronic customer records containing personal information, such as name, signature, address, telephone number, bank account number, credit card number, or other financial information.

- **Commercial Information**: Including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

- **Internet Activity**: Including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.

**2. How We Use Your Information**

We use personal information collected via our Website for a variety of business purposes described below:

- To fulfill or meet the reason you provided the information, such as responding to your inquiries or processing transactions.

- To provide, support, personalize, and develop our Website and services.

- To create, maintain, customize, and secure your account with us.

- To process your requests, purchases, transactions, and payments and prevent transactional fraud.

- To perform analytics and to deliver content and product and service offerings relevant to your interests, including targeted offers through our Website, third-party sites, and via email or text message (with your consent, where required by law).

**3. How We Share Your Information**

We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

**4. Your Rights and Choices**

Depending on your location (e.g., if you are a resident of California), you may have certain rights regarding the personal information we hold about you. These may include the right:

- To request disclosure of the categories and specific pieces of personal information we have collected about you.

- To request deletion of your personal information.

- To opt-out of the sale of your personal information.

**5. Security**

We implement and maintain reasonable security practices and procedures appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure.

**6. Updates to This Policy**

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Effective Date” and the updated version will be effective as soon as it is accessible.

**7. Contact Us**

If you have questions or comments about this policy, you may email us at howdy@bellwether-concepts.com.

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